Category Marketing Specialist
Home Depot
Atlanta, Georgia
Posted 1 weeks ago
No travel required.
Qualifications
Education
Bachelor's degree in marketing, advertising, or a business-related field
Responsibilities
Primary Duties
- Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
- Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
- Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
- Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
- Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
- Report out marketing & competitive activity during internal status updates and merchant staff meetings
- Work on special projects as directed
Experience Requirements
Required
1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
1 year of experience
Required Skills
Technical Skills
Experience with SharePointExperience with PowerPointExperience with Excel
Soft Skills
Excellent written and verbal communication skillsStrong organizational skillsAttention to detailsAbility to communicate clearly with teammates and supervisorsAdaptive mindsetWillingness to learn new skills and processesCollaborative approachWillingness to seek help as neededStrategic approach to executionAbility to identify process improvements
Full Job Description
Category Marketing Specialist
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.
Key Responsibilities:
Direct Manager/Direct Reports:
Travel Requirements:
Physical Requirements:
Working Conditions:
Minimum Qualifications:
Preferred Qualifications:
Minimum Education:
Preferred Education:
Minimum Years of Work Experience:
Preferred Years of Work Experience:
Minimum Leadership Experience:
Preferred Leadership Experience:
Certifications:
Competencies:
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.
Key Responsibilities:
- 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
- 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
- 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
- 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
- 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
- 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
- 5% Special Projects - Work on special projects as directed
Direct Manager/Direct Reports:
- This position typically reports to Senior Manager, Category Marketing
- This position has 0 direct reports
Travel Requirements:
- No travel required.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, advertising, or a business-related field
- 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
- Experience managing projects and working with cross-functional stakeholders
- Experience with SharePoint, PowerPoint and Excel
- Strong organizational skills & attention to details
- Ability to communicate clearly with teammates and supervisors in both verbal and written communications
- An adaptive mindset and a willingness to learn new skills & processes
- Ability to manage deadlines & milestones across multiple simultaneous projects
- A collaborative approach and willingness to seek help as needed
- A strategic approach to execution, including an ability to identify process improvements
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 1
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Drives Results
- Manages Conflict
How to Apply
Home Depot
About
Established in 1978, The Home Depot is the largest home improvement retailer in the U.S., with over 2,300 stores. Careers range from sales associates and logistics staff to corporate roles. Fun fact: ...
$51
/ hour
Home Depot pays $51 for Marketing Analyst in Atlanta, Georgia, with most salaries ranging from $36 to $74. Pay can vary based on role, experience, and local cost of living.
Median
$51
Low
$36
High
$74
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