Sr Manager, Marketing Measurement
Home Depot
Senior Manager, Marketing MeasurementWith a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose: The Senior Manager, Marketing Measurement will lead a cross-functional analytics team and play a key role in connecting marketing investment to business impact. This strategic leader will support investment decisions and performance optimization across merchandising categories and media channels, partnering with cross-functional teams to deliver high quality analytics solutions for the Home Depot.
The Senior Manager, Marketing Measurement will engage senior leadership to understand measurement needs, explain methodologies, and create solutions that improve media performance and accountability. This role will drive strategic priorities and deliver on a roadmap to advance the marketing measurement framework, measurement products and capabilities, and measurement artifacts including weekly reports, monthly business reviews and quarterly business reviews. This role will demonstrate strong team leadership, cross-functional collaboration, communication, and presentation skills.
Key
Responsibilities
25% Business Collaboration Partner with Marketing, Merchandising, Finance, Data Science, and external agencies to align measurement strategies with business objectives. Ensure business requirements are clearly defined and the analytics team has the necessary context and support to deliver solutions effectively and efficiently.
15% Communicating Results Present predictive and prescriptive insights to leadership and cross-functional teams to guide strategic decision-making.
15% Framing & Executing Analytics Serve as an analytics consultant to marketing leadership, enhancing reporting structures and supporting strategic decision-making.
20% Project Management & Team Support Oversee business requests, analytics roadmaps, and coordination across teams. Assess level of effort for new projects and ensure timely delivery. Provide guidance on prioritization and feasibility of analytics initiatives.
25% People Management & Team Leadership Provide leadership and coaching to a cross-functional analytics team. Manage resources to align with strategic initiatives and foster collaboration to drive impactful results.
Direct Manager/Direct Reports:
Position reports to Director, Retail Media Measurement
Accountable for the management of a department or functional group through subordinate supervisors/managers and for all personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.
Travel
Requirements
Typically requires overnight travel 5% to 20% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications
Master's degree in quantitative fields such as Business Marketing, Analytics, Data Science, Statistics, Economics, or a related discipline is preferred
7
Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work
Experience
5
Competencies:
Home Depot pays $35 for Marketing Director in Atlanta, Georgia, with most salaries ranging from $25 to $51. Pay can vary based on role, experience, and local cost of living.
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