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Overview Marketers on North American Sodastream eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact path to purchase. We're a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Target, Costco etc. while growing our own DTC network- SodaStream.com This high-visibility position will support Search marketing efforts for our SodaStream North America Digital Commerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through Digital Commerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency. Responsibilities Campaign execution: Create & execute paid search campaigns across multiple retailer platforms and SodaStream brands Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals Optimize campaigns at regular cadence to hit key KPIs Identify test and learn opportunities and lead test execution Campaign planning: Optimize more mature search networks such as Amazon and DTC, and grow more nascent areas in other retail sites where the brand is increasing presence Conduct estimation for annual and monthly budgets Ensure deployment of best practices across all paid search activities Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion Reporting and optimization: Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search Test and measure automation capabilities and include results on a quarterly basis Qualifications Prior experience with Google ads. Retailer search platforms like Amazon search (AMS), Walmart, or Target preferred experience a plus Experience within an agency environment a plus Expertise with Microsoft Excel, Word, and PowerPoint is required 3+ years' experience in running paid search campaigns Prior experience with CPG companies and DTC search experience preferred. Desired Characteristics Ability to communicate, collaborate effectively at various levels of the organization Strong critical thinking and problem-solving skills Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach Team player with the ability to excel in an agile, collaborative, ambiguous environment Ability to multitask and handle other duties as assigned Showcases and pursues Search marketing landscape knowledge- such as the future of search with AI and LLM models Proven fiduciary responsibility/ease of management for large scale budgets The expected compensation range for this position is up to $110,000 per year. Confirmed job-related skills and experience will be considered in setting actual starting salary. EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement
Prior experience with Google ads. Retailer search platforms like Amazon search (AMS), Walmart, or Target preferred experience a plus Experience within an agency environment a plus Expertise with Microsoft Excel, Word, and PowerPoint is required 3+ years' experience in running paid search campaigns Prior experience with CPG companies and DTC search experience preferred. Desired Characteristics Ability to communicate, collaborate effectively at various levels of the organization Strong critical thinking and problem-solving skills Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach Team player with the ability to excel in an agile, collaborative, ambiguous environment Ability to multitask and handle other duties as assigned Showcases and pursues Search marketing landscape knowledge- such as the future of search with AI and LLM models Proven fiduciary responsibility/ease of management for large scale budgets The expected compensation range for this position is up to $110,000 per year. Confirmed job-related skills and experience will be considered in setting actual starting salary.
Campaign execution: Create & execute paid search campaigns across multiple retailer platforms and SodaStream brands Track to paid search budgets by platform by brand, analyze campaign data to achieve business goals Optimize campaigns at regular cadence to hit key KPIs Identify test and learn opportunities and lead test execution Campaign planning: Optimize more mature search networks such as Amazon and DTC, and grow more nascent areas in other retail sites where the brand is increasing presence Conduct estimation for annual and monthly budgets Ensure deployment of best practices across all paid search activities Proactively seek out new opportunities to grow search campaigns via new ad groups, creative testing, landing page optimizations, enhanced automation tests, and keyword expansion Reporting and optimization: Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions Liaise with cross functional teams (Sales, Marketing, DTX, etc.) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search Test and measure automation capabilities and include results on a quarterly basis