Assoc. Mgr, Performance Marketing
Taco Bell
Plano, TX
Posted 1 weeks ago
Qualifications
Education
Bachelor's Degree
Responsibilities
Primary Duties
- Create and execute data-driven digital strategies across paid media channels, including video, audio, display, social, and search.
- Define and monitor KPIs, optimizing campaigns to meet defined goals.
- Test and innovate with new tools, channels, and tactics, building strong advertising partnerships.
- Activate 1P audiences and manage integrations with CRM and Martech teams.
- Refine segmentation and targeting strategies based on campaign audience analytics.
- Collaborate with analytics to ensure key metrics are captured for campaign optimization.
- Deliver clear performance updates and represent paid media in planning forums.
- Contribute to MMM and attribution modeling efforts with analytics and agency teams.
- Brief and manage creative teams for full-funnel asset development and approval.
- Ensure timely and accurate campaign delivery by coordinating with external agencies.
About This Role
As the Associate Manager, Performance Marketing, you will be at the forefront of Pizza Hut's digital transformation, shaping our paid media strategies and campaigns.
Experience Requirements
Required
6 years of experience in digital marketing or performance media
6 years of experience
Required Skills
Technical Skills
Familiarity with Google AdsFamiliarity with MetaFamiliarity with DSPsFamiliarity with analytics tools
Soft Skills
Strong analytical skillsExcellent communication abilitiesProject management abilities
Full Job Description
Job Title: Assoc. Mgr, Performance Marketing
Company: YUM! Brands, Inc.
Location: Plano, TX
Description: As the Associate Manager, Performance Marketing, you will be at the forefront of Pizza Hut's digital transformation, shaping our paid media strategies and campaigns. Your role is critical in ensuring our brand's visibility, engagement, and ultimately, success in the digital landscape. You'll collaborate with diverse teams, from CRM and Martech to Brand and Creative, to deliver exceptional campaigns that resonate with our audience and drive measurable results.
Key Responsibilities:
Required Qualifications:
Preferred Qualifications:
Salary Range: $107,800 to $114,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
Company: YUM! Brands, Inc.
Location: Plano, TX
Description: As the Associate Manager, Performance Marketing, you will be at the forefront of Pizza Hut's digital transformation, shaping our paid media strategies and campaigns. Your role is critical in ensuring our brand's visibility, engagement, and ultimately, success in the digital landscape. You'll collaborate with diverse teams, from CRM and Martech to Brand and Creative, to deliver exceptional campaigns that resonate with our audience and drive measurable results.
Key Responsibilities:
- Create and execute data-driven digital strategies across paid media channels, including video, audio, display, social, and search.
- Define and monitor KPIs, optimizing campaigns to meet defined goals.
- Test and innovate with new tools, channels, and tactics, building strong advertising partnerships.
- Activate 1P audiences and manage integrations with CRM and Martech teams.
- Refine segmentation and targeting strategies based on campaign audience analytics.
- Collaborate with analytics to ensure key metrics are captured for campaign optimization.
- Deliver clear performance updates and represent paid media in planning forums.
- Contribute to MMM and attribution modeling efforts with analytics and agency teams.
- Brief and manage creative teams for full-funnel asset development and approval.
- Ensure timely and accurate campaign delivery by coordinating with external agencies.
Required Qualifications:
- Bachelor's Degree with 6 years of experience in digital marketing or performance media is essential.
- Familiarity with Google Ads, Meta, and DSPs, as well as analytics tools, is a must.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication and project management abilities.
- Ability to manage multiple priorities and thrive in a fast-paced environment.
- Experience in QSR, retail, or consumer brands is preferred but not mandatory.
- A curious and proactive mindset, comfortable with ambiguity.
Preferred Qualifications:
- Collaborative team player with a passion for testing and learning.
- Strong organizational skills and attention to detail.
- A proven track record of delivering measurable business results.
Salary Range: $107,800 to $114,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
How to Apply
Taco Bell
About
Founded in 1962 by Glen Bell in California, Taco Bell is known for its Mexican-inspired fast food. Careers include cooks, team members, and management. Fun fact: Taco Bell serves over 2 billion tacos ...
$25
/ hour
Taco Bell pays $25 for Marketing Director in Plano, TX, with most salaries ranging from $17 to $39. Pay can vary based on role, experience, and local cost of living.
Median
$25
Low
$17
High
$39
Companies Similar to Taco Bell for Jobs
Figures represent approximate ranges and may vary based on experience, location, and other factors. For the most accurate information, please consult the employer directly. Contact us to suggest updates to this information.