Global Marketing Automation Senior ManagerThe Global Marketing Automation Senior Manager is responsible for advancing highly-complex, data-driven marketing automation capabilities, strategies, programs, technologies, and data at scale, globally. He/She leads the strategic, creative, and technical development, execution, reporting, analysis, and optimization across multiple technologies, channels, programs, and infrastructure of a highly-complex nature. He/She is responsible for strategically configuring, managing, and integrating multiple technologies and data necessary for compliant and effective marketing automation programs. He/She leads internal and external teams around the world in data strategy, data signal development, data activation, data synchronization, and data integrity. He/She is accountable for maintaining knowledge of, championing, and ensuring compliance with evolving regulatory requirements to protect the organization against risk of significant financial penalties that can be assessed for regulatory violations. He/She also manages employee(s) and vendor(s).

Responsibilities include

• Leading the strategic design and development of advanced marketing automation initiatives.
• Leading strategic, creative, data, and technical execution of data-driven marketing automation campaign deliverables.
• Developing, implementing, configuring, integrating, and managing technologies and data for marketing automation campaigns.

Managing and developing others.

Qualifications include

Extensive knowledge and proven expertise in marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance regulations.

Extensive experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc., with emphasis on infrastructure management, analytics, revenue, and CX accountability.

Strong working knowledge of GDPR, CASL, CAN-SPAM, and other evolving global data privacy / email regulations.

Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources.

Bachelor's degree (or internationally comparable degree).

Preferences include:

Expertise in Microsoft SQL, Python, Databricks.

Expertise in HTML, CSS, JavaScript, Adobe Analytics, and website content management.

Expertise in APIs and hands-on experience with Postman, Insomnia, or other API testing programs.

Master's degree.

The position is based in Atlanta, Georgia and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.