This role sits at the intersection of data and strategy translating usage trends into clear recommendations that shape how businesses discover and grow with Apple Maps. This person will help define what success looks like for the year ahead, uncover the insights that drive smarter marketing decisions, and partner across teams to turn strong analysis into meaningful results.

This role sits at the center of planning, analysis, and optimization for one of Apple's fastest-growing areas. Day to day, this means digging into usage and funnel data to understand what's working and why, building the frameworks that connect marketing investment to business outcomes, and working closely with marketing operations, data science, and product teams to keep everyone aligned on what matters most. This role requires moving between big-picture planning and detailed, hands-on analysis, and presenting findings and recommendations to teams across the organization.

• Define and update fiscal marketing goals grounded in historical performance, funnel data, and forward-looking market opportunities; establish clear KPIs to track progress, inform resource allocation, and own budget pacing across channels throughout the year
• Develop deep fluency in Maps and Apple Business usage data to identify trends and patterns across business, partner and customer segments; translate analysis into clear, actionable recommendations that inform marketing strategy, prioritization, and testing opportunities
• Identify the highest-ROI channels for reaching high-quality business owners such as search, social, email, and partners and provide data-driven recommendations on channel mix, investment allocation, and retention and re-engagement strategies to convert registered businesses into active, transacting users
• Partner with insights and marketing teams to build and refine a measurement framework that connects marketing spend to business registrations, activation events, and transactions
• Align with marketing operations, data science, and product teams on performance reporting standards; regularly report out on Maps and Apple Business metrics and translate findings into shared priorities across teams

• 7-10 years of experience in growth marketing, performance marketing, or a related field, ideally with exposure to funnel optimization across B2B or B2C audiences
• Proven ability to analyze marketing funnel and usage data to develop and present clear, actionable recommendations that shape marketing strategy for cross-functional audiences
• Demonstrated experience building or contributing to attribution or measurement frameworks that connect marketing spend to business outcomes
• Analytical problem-solving skills with a track record of developing and optimizing marketing strategies that drive measurable business growth
• Bachelor's degree required

• Track record of managing fiscal year planning processes, including goal setting, KPI definition, and budget pacing across multiple channels
• Ability to evaluate channel performance such as search, social, email, or partner channels and translate findings into investment allocation recommendations
• Experience designing or informing retention and re-engagement strategies that improve activation or conversion outcomes
• Outstanding written and verbal communication skills, with the ability to tailor messaging for different teams and levels of seniority
• Skilled at navigating competing priorities and driving alignment across teams
• Track record of building structure and process in ambiguous or undefined areas

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.