Apple Ads Marketplace Product Manager - Ad Matching & Retrieval
At Apple, we work every day to create products that enrich people's lives. The App Store and Apple Maps are trusted destinations for millions of users to discover apps, places, products, and services. Our advertising platform connects users with high-utility advertiser offerings while maintaining Apple's uncompromising commitment to user privacy.

The Apple Ads Marketplace team is seeking an experienced, deeply technical Product Manager to drive the next generation of our ad matching, search intent, and retrieval platform. In this role, you will define the product strategy and roadmap for how we match user intent to relevant advertiser offerings across the App Store, Apple Maps, and emerging search and conversational surfaces. You will partner closely with world-class ML research and engineering teams to build, train, fine-tune, and inference cutting-edge machine learning and Large Language Model (LLM) systems at massive scale.

As the Product Manager for Ad Matching & Retrieval, you will shape how users discover relevant apps and services across Apple's ecosystem:

• Pioneer Next-Gen Ad Matching with LLMs: Lead the strategy to train and deploy transformer and LLM-based models for semantic matching, query intent extraction, query rewriting, and keyword-to-ad relevance across billions of daily requests.
• Advance Multi-Surface Search Retrieval: Expand retrieval capabilities across the App Store, Apple Maps, and conversational surfaces, ensuring high recall of high-utility ads tailored to diverse user contexts.
• Scale Real-Time & Offline Inference: Collaborate with client and server ML engineering teams to optimize retrieval pipelines to enable embedded based retrieval, keyword generation, ANN vector search, candidate pruning, while keeping to a strict serving latency.
• Own the Matching Product Roadmap: Define the vision, key metrics (retrieval recall, coverage, CTR impact, advertiser ROI), and execution milestones for auto-targeting, and both lexical and semantic intent features.
• Leverage Cross-Functional Apple Signals: Partner with teams across Apple to ethically integrate privacy-preserving signals, platform ontologies, and catalog embeddings to continuously enrich match quality.
• Data-Driven Strategy & Deep Dives: Analyze marketplace health, auction drop-offs, and query coverage to uncover gaps and inform future modeling directions.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $150,400 and $225,300, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace. Learn about reasonable accommodations for job applicants. Apple accepts applications to this posting on an ongoing basis.