Analyst, Apple Services Digital Marketing

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish. Apple is looking for an Analyst to work on the Apple Services Digital Marketing team to help us build our brands through marketing in more meaningful ways for our audience.

We're seeking a highly detail-oriented analyst with expertise in marketing analytics and a strong foundation in statistics to uncover meaningful insights from data. The ideal candidate is passionate about data-driven problem solving and excels at translating complex data into clear, impactful findings for key stakeholders.

Responsibilities

• Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
• Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
• Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
• Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.

Minimum Qualifications

• 3-5 years of experience in data analytics, marketing analytics, data science, or a related field
• Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
• Demonstrates a strong understanding of statistical concepts and methods
• Ability to write and query code in SQL
• Proficient in Excel/Numbers
• Proven professional experience displaying a strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
• Professional experience analyzing content performance across total, paid, and organic channels
• Proficient in social listening, competitive analysis, and audience/consumer insights tools

Preferred Qualifications

• Bachelor's degree or equivalent
• Proficiency in Python or R for data analysis
• Capable of creating automated data visualizations through Tableau or similar tools
• Familiarity with SEO metrics and performance data
• Experience creating and maintaining marketing taxonomies

Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $168,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Apple accepts applications to this posting on an ongoing basis.