Publix Jobs in Florida

Consumer Insights AnalystConsumer Insights Analysts (CIA) produce analysis and reporting which enable stakeholders to develop and refine strategies and tactics to meet customer needs, increase Publix customer satisfaction and loyalty, and maximize sales and profits. This includes providing key support on custom research studies (primary and some secondary) from conception through final presentation. The CIA's work is overseen by a Consumer Insights Project Manager. The Consumer Insights Analysts report to the Manager of Consumer Insights. Additional responsibilities include:

providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope

assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results

providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables

conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights

ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services

monitoring secondary research sources and integrating research study findings as it pertains to the custom studies being conducted

dedicating time to Marketing innovation and quality improvement

managing special Marketing related assignments, which can include but is not limited to: project management, executing reporting and presenting results to executive leadership

Required Qualifications

Bachelor of Science degree in Business, Marketing, Economics, Sociology, Mathematics, Statistics, Anthropology, Psychology, or equivalent experience

• knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
• knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)

quantitative and qualitative data analysis skills

analytical and critical thinking skills

project management skills

professionalism/strong interpersonal skills

teamwork and collaboration skills

willingness to act with professionalism, poise, and discipline when approach, methodology or chosen data visualization method is challenged by the CIPM or other Consumer Insights associates

flexibility and adaptability, willingness to respond to quickly changing priorities on short notice

occasional travel (approximately 4-6 times/year) to observe/conduct primary research or for competitive and/or Publix store visits

Preferred Qualifications

Master's Degree in Business, Marketing Research, Economics, Sociology, Mathematics, Statistics, Anthropology, or Psychology

one (1) or more years of experience working in primary consumer research project management or analysis/reporting

internship in consumer research