Director, Segmentation
Walgreens
Deerfield, Illinois
Posted 2 weeks ago
Full Job Description
Director Of Segmentation
The Director of Segmentation owns one of the most exciting opportunities at Walgreens: building the enterprise strategy that makes our stores feel like they truly belong to the community around them. By translating demographic, geographic, and behavioral insights into localized assortment, space, and merchandising strategies, this leader will redefine what a "neighborhood store" means at scale. The Director will build and lead a high-performing segmentation team from the ground up - turning data into decisions that make Walgreens more relevant, more profitable, and more personal for every customer we serve. Partnering closely with Merchandising, Space Planning, Store Operations, Marketing, Data Insights & Analytics, Real Estate, and Finance, this role transforms insight into action while always balancing the added complexity of localization with strong financial return and strategic value. This role is based in our Deerfield, IL office and is on-site four days a week.
Job Responsibilities:
About Walgreens
Founded in 1901, Walgreens proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
The Director of Segmentation owns one of the most exciting opportunities at Walgreens: building the enterprise strategy that makes our stores feel like they truly belong to the community around them. By translating demographic, geographic, and behavioral insights into localized assortment, space, and merchandising strategies, this leader will redefine what a "neighborhood store" means at scale. The Director will build and lead a high-performing segmentation team from the ground up - turning data into decisions that make Walgreens more relevant, more profitable, and more personal for every customer we serve. Partnering closely with Merchandising, Space Planning, Store Operations, Marketing, Data Insights & Analytics, Real Estate, and Finance, this role transforms insight into action while always balancing the added complexity of localization with strong financial return and strategic value. This role is based in our Deerfield, IL office and is on-site four days a week.
Job Responsibilities:
- Segmentation Strategy & Leadership
- Leads the development and continuous refinement of Walgreens' segmentation strategy, including customer, store, and community level models.
- Establishes frameworks for determining assortment relevance, localization tiers, and space allocation across categories.
- Uses demographic, cultural, behavioral, and market insights to optimize segmentation and store formats.
- Localized Merchandising & Experience
- Partners with Merchandising and Space Planning to design localized assortment strategies that drive both relevance and profitability.
- Guides space allocation decisions to reflect community needs while managing operational complexity.
- Supports creation of neighborhood specific in store experiences, merchandising programs, and formats.
- Insights & Analytics
- Leverages advanced analytics, geospatial data, and modeling to identify community needs and market opportunities.
- Develops KPIs and dashboards to measure segmentation impact across sales, productivity, customer satisfaction, and competitive position.
- Leads continuous testing, learning, and optimization based on performance and community trends.
- Cross-Functional Leadership
- Serves as the enterprise advocate for segmentation and localized strategies.
- Influences senior leaders and builds alignment across Merchandising, Operations, Marketing, Real Estate, and Finance.
- Translates insights into clear recommendations and action plans for business partners.
- Operational Execution & Change Leadership
- Drives change management to embed segmentation principles into planning, space, real estate, store operations, marketing, and merchandising processes.
- Creates toolkits, communication plans, and field ready guidance to support execution in stores.
- Ensures pilot design, rollout sequencing, and scaling plans are operationally feasible and financially sound.
About Walgreens
Founded in 1901, Walgreens proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
How to Apply
$44
/ hour
Walgreens pays $44 for Marketing Director in Deerfield, Illinois, with most salaries ranging from $31 to $63. Pay can vary based on role, experience, and local cost of living.
Median
$44
Low
$31
High
$63
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Figures represent approximate ranges and may vary based on experience, location, and other factors. For the most accurate information, please consult the employer directly. Contact us to suggest updates to this information.





