As head of branded content & events, you will own and evolve the strategic vision for branded content and sponsored live events across our creator and livestream portfolio while building and leading a high-performing multi-disciplinary team. This role operates at the intersection of creative excellence, business strategy, and revenue enablement. While not directly revenue-accountable, you will play a critical role in driving commercial success through strategic advisory on creator deals, innovative format development, and scalable execution that enables sales to win and retain premium advertising partnerships. You'll balance three key constituencies: advertising customers, creators, and internal stakeholders.

This is a unique opportunity to shape the future of an organization at Amazon while working with some of the most influential creators in digital media. You'll have the autonomy to build systems, develop talent, and drive innovation in a space where creativity leads to direct results.

• Innovation & Revenue Growth
• Operational Excellence
• Execution & Client Engagement
• Team Leadership & Development

Operational excellence includes designing and implementing the operating model for the branded content team, building scalable processes for the full branded content lifecycle, establishing frameworks for creative innovation, defining metrics for creative success, effectiveness, and team performance, owning delivery against timelines, budgets, and quality commitments, and managing production partner relationships and creative resources including budgets, vendors, and agencies.

Execution & client engagement involves developing deep expertise on creators and audience insights, leading high-touch branded content activations from concept through delivery, serving as client- and creator-facing creative lead for premium opportunities including live events, creative strategy workshops, and b2b opportunities, creating compelling creative thought-starters and media planning recommendations for new creator opportunities while partnering with Amazon executive leadership, and defining product marketing strategy and narratives in partnership with gtm and marketing (e.g. social and video).

Team leadership & development includes building, leading, mentoring, and developing a high-performing multi-disciplinary team of branded content strategists, event coordinators and program managers, and producers, hiring and onboarding talent as the team scales to meet business needs, setting clear goals, expectations, and development plans for team members, leading by example through mentorship, coaching, and strategic project assignment, fostering a culture of creativity, accountability, and operational excellence, conducting performance evaluations and providing ongoing feedback.

About the team: creator ad partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes new heights with jason & travis kelce, mind the game with lebron james and steve nash, baby, this is keke palmer, we playin' spades and armchair expert with dax shepard, the zach sang show and how i built this with guy raz. Our amazon music livestream offering provides a complete entertainment destination from global premiere festivals like outside lands and primavera sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.