Demand Generation Manager, Digital Acquisition
Amazon Flex
Arlington, Virginia
Posted today
Full Job Description
Digital Acquisition Leader
Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale.
As a Digital Acquisition leader, you will manage a team of Customer Acquisition Representatives who convert inbound marketing qualified leads and self-generated activity into quality top of funnel opportunities. You will own the speed and rigor of our inbound response motion, holding the team to SLA on lead follow-up, and you will partner closely with marketing and demand generation to improve lead quality, routing, and the creation of new channels that grow the pool of customers raising their hand to engage AWS. You will exercise ownership in support of strategic efforts to penetrate new markets and verticals, all while educating and building trust with internal stakeholders such as field and inside sellers, marketing partners, and executive leaders to deliver results for the business.
As a frontline manager, you will provide in-depth coaching to your team of early career professionals across two levels at once: the repeatable high volume conversion motion that drives our funnel, and the deeper selling craft of qualification, upselling, and carrying a full cycle technical sale. Beyond skills and metrics, you will coach your reps to navigate ambiguous challenges, work effectively within AWS internal structures and cross-functional teams, and progress deals when the path forward is not obvious. You will help your reps exceed KPIs, build genuine sales acumen, and progress within the AWS Global Sales organization.
Success will be measured by building an operationally excellent team that converts demand quickly and efficiently. You will live in the funnel math, lead to meeting, meeting to opportunity, activity to pipeline, and response time to SLA, relying on data provided by operations teams as well as analysis you generate yourself to dive deep into performance trends and inform decisions. You will not only run the operating model, you will improve it. As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through effective hiring, people management, coaching, and culture building.
Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Digital Acquisition team within the North America Cloud Sales Center. The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale.
As a Digital Acquisition leader, you will manage a team of Customer Acquisition Representatives who convert inbound marketing qualified leads and self-generated activity into quality top of funnel opportunities. You will own the speed and rigor of our inbound response motion, holding the team to SLA on lead follow-up, and you will partner closely with marketing and demand generation to improve lead quality, routing, and the creation of new channels that grow the pool of customers raising their hand to engage AWS. You will exercise ownership in support of strategic efforts to penetrate new markets and verticals, all while educating and building trust with internal stakeholders such as field and inside sellers, marketing partners, and executive leaders to deliver results for the business.
As a frontline manager, you will provide in-depth coaching to your team of early career professionals across two levels at once: the repeatable high volume conversion motion that drives our funnel, and the deeper selling craft of qualification, upselling, and carrying a full cycle technical sale. Beyond skills and metrics, you will coach your reps to navigate ambiguous challenges, work effectively within AWS internal structures and cross-functional teams, and progress deals when the path forward is not obvious. You will help your reps exceed KPIs, build genuine sales acumen, and progress within the AWS Global Sales organization.
Success will be measured by building an operationally excellent team that converts demand quickly and efficiently. You will live in the funnel math, lead to meeting, meeting to opportunity, activity to pipeline, and response time to SLA, relying on data provided by operations teams as well as analysis you generate yourself to dive deep into performance trends and inform decisions. You will not only run the operating model, you will improve it. As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through effective hiring, people management, coaching, and culture building.





