Amazon Jobs

Creator Marketing Strategy Lead

The Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale, while inspiring customers with creators' content and curations. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.

This role will own the curation and editorial strategy for the Creator Marketing team, inspiring our creators and customers with trend-driven, elevated product curation and education materials. The position will focus on building our creator email marketing strategy, guiding our creators each week with new content inspiration and bringing them the latest retail and program information to help increase their earnings.

You will be our trend expert, owning the editorial strategy for your email marketing, while also surfacing regular trend updates to both creators and team members, and influencing the curations in our onsite shopping experiences.

You will extend your trend and curation work onto organic social, as you generate content and a trend-forward calendar to further inspire creators via this channel. The role will partner across stakeholders in business development, analytics, and product, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

Key job

responsibilities: Develop and drive Creator-facing marketing strategies to market key retail priorities, seasonal curations, new launches, and program updates

Determine editorial strategy for weekly marketing emails; build, deploy, and target based on business priorities

Build and refine our trending workstream, influencing other teams to curate based off creator trends and expertise

Coordinate organic social content calendar, bringing the most elevated educational and inspirational content to our creators, with a focus on trends

Input into regular business reviews and updates, including monthly marketing updates, annual planning documents, and more.

Work closely with our retail partner teams to ensure we are bringing their top launches to life, and influencing our creators to lean in and generate content