Associate Marketing Manager - Dasher Engagement & Earnings
Location: Los Angeles, CA 90001

About the Team
Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by identifying audience needs, communicating the value of the products and services we build, and nurturing engagement through marketing campaigns and programs. Within Dasher Marketing, this role sits across two pods: Dasher Earnings Experience, which helps Dashers understand and trust how they get paid, and Dasher Habituation, which builds the habits and rituals that keep Dashers engaged and dashing consistently. The team is small-yet-mighty and growing quickly.

About the Role
As an Associate Marketing Manager, Dasher Engagement, you'll help bring to life the marketing strategy behind two of the most important levers in the Dasher lifecycle: how Dashers earn, and how often they come back. You'll partner closely with product, marketing, research, and creative teams to execute campaigns, in-app messaging, and communications that build Dasher trust in our earnings products and reinforce the habits that keep Dashers dashing.

You'll support GTM launches for new pay and earnings features as well as always-on engagement and habituation programs, translating strategy into flawless day-to-day execution and reporting on what's working.

You're excited about this opportunity because you will…
A detail-oriented executor with a bias for action, you thrive on turning strategy into a plan, and a plan into a shipped campaign, while keeping an eye on the data that tells you whether it worked.

Key responsibilities:

• Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in-app messaging, email, push notifications, and other Dasher-facing comms
• Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
• Own day-to-day execution of campaigns: writing and QAing content, briefing creative, setting up in-app/CRM sends, and coordinating launch timelines across partner teams
• Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
• Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
• Help prepare materials for weekly cross-functional business reviews with Product, Brand, CRM, and Operations, and track follow-ups to closure
• Maintain campaign trackers, briefs, and post-mortems so learnings compound across launches

We're excited about you because…

• 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role, ideally in a high-growth, fast-paced environment
• Comfortable with data — able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working
• Strong project management instincts: you can take a plan, break it into steps, and drive it to done across multiple partner teams
• A clear, concise writer who can turn a strategy into Dasher-facing copy and briefs that creative and CRM teams can execute against
• A collaborative team player who's comfortable working across Product, Research, CRM, Brand, and Operations
• A builder's mentality — you're excited about technology products that impact millions of Dashers, and you want to grow your career in marketing at DoorDash

Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

Salary Range: $108,800 - $160,000 USD

About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.