Senior Associate - Acquisition
DoorDash
Los Angeles, California
Posted 6 days ago
Qualifications
Education
Bachelor's degree required; MBA a plus.
Responsibilities
Primary Duties
- Assess acquisition marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization.
- Help shape and execute overarching acquisition strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions.
- Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams.
- Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans.
- Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve acquisition effectiveness.
- Track and report on primary acquisition metrics, sharing progress, insights, and learnings with stakeholders and senior leaders.
- Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned.
- Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team.
Experience Requirements
Required
4-7 years of professional experience in marketing, with a focus on acquisition marketing in a B2C environment.
4 years of experience
Full Job Description
Senior Associate - Acquisition
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role
As a Sr. Associate, Consumer Integrated Marketing New Verticals Acquisition, you will play a key role in helping DoorDash acquire new consumers by developing audience-first, insight-driven strategies for our New Vertical business. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling acquisition opportunities that bring new customers onto the platform and increase MAU growth.
This is a highly cross-functional role that sits at the intersection of brand, growth, social, analytics, and operations. You'll partner closely with teams across Marketing, Product, Analytics, and Strategy & Operations to bring campaigns to life across paid, owned, earned, and in-app channels. This is an ideal role for someone who is adaptable, curious, and excited to work across different types of integrated and partner-driven initiatives.
You're Excited About This Opportunity Because You Will
We're Excited About You Because
This role is ideal for a marketer who is excited about acquisition, energized by collaboration, and eager to grow their impact within a fast-moving, consumer-first organization.
Why You'll Love Working at DoorDash
DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role
As a Sr. Associate, Consumer Integrated Marketing New Verticals Acquisition, you will play a key role in helping DoorDash acquire new consumers by developing audience-first, insight-driven strategies for our New Vertical business. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling acquisition opportunities that bring new customers onto the platform and increase MAU growth.
This is a highly cross-functional role that sits at the intersection of brand, growth, social, analytics, and operations. You'll partner closely with teams across Marketing, Product, Analytics, and Strategy & Operations to bring campaigns to life across paid, owned, earned, and in-app channels. This is an ideal role for someone who is adaptable, curious, and excited to work across different types of integrated and partner-driven initiatives.
You're Excited About This Opportunity Because You Will
- Assess acquisition marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization.
- Help shape and execute overarching acquisition strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions.
- Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams.
- Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans.
- Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve acquisition effectiveness.
- Track and report on primary acquisition metrics, sharing progress, insights, and learnings with stakeholders and senior leaders.
- Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned.
- Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team.
We're Excited About You Because
- You have: 4-7 years of professional experience in marketing, with a focus on acquisition marketing in a B2C environment.
- Bachelor's degree required; MBA a plus.
- Experience working across organic social, brand, and paid acquisition, with an understanding of how channels work together across the funnel.
- A strong understanding of branding and organic social, with an instinct for cultural relevance and the ability to identify, contribute to, or amplify viral online moments that resonate with consumers.
- A strategic, data-informed mindset - you can identify trends, interpret performance, and keep the consumer at the center of decision-making.
- A test-and-learn mindset, with comfort designing experiments, analyzing results, and translating insights into action.
- Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams.
- Experience working cross-functionally and influencing partners without direct authority.
- Fluency across the marketing mix and a solid grasp of core marketing principles.
- A collaborative and creative approach to problem-solving, paired with an ability to execute with speed and rigor.
- An ownership mentality and bias for action; you're dependable, proactive, and comfortable operating in a fast-paced environment.
- SQL experience is a plus, but not required.
This role is ideal for a marketer who is excited about acquisition, energized by collaboration, and eager to grow their impact within a fast-moving, consumer-first organization.
Why You'll Love Working at DoorDash
- We are leaders - Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.
- We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
- We are learners - We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.
- We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
- We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
Company Culture
Core Values
We are leaders - Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies.We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.We are learners - We're not afraid to dig in and uncover the truth, even if it's scary or inconvenient. Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute.We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
How to Apply
$58
/ hour
DoorDash pays $58 for Marketing Director in Los Angeles, California, with most salaries ranging from $39 to $90. Pay can vary based on role, experience, and local cost of living.
Median
$58
Low
$39
High
$90
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