Social Media Manager I, Integrated Marketing, US&C
Marketing in New York, New York - Full Time
About the Role
We're looking for a passionate Social Media marketing manager to lead and scale our influencer marketing program across Uber and Uber Eats. In this role, you will manage influencer creative and media agencies to deliver world-class influencer campaigns that are culturally relevant, platform-native, measurable, and built to drive both brand impact and business growth for Uber. You will manage creative, influencer, talent, media, and measurement partners to deliver world-class influencer campaigns across paid, organic, earned, and creator-led channels. This role requires deep expertise in creator strategy, influencer identification, talent partnerships, content development, paid amplification, platform trends, and campaign measurement. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Global Social, Media, Data Science, Performance Marketing and more. The ideal candidate is ambitious, results-oriented, has a pulse on the social landscape, has pioneered innovation and lead in strategy and execution (both campaign and evergreen) in influencer marketing for a global brand.
What the Candidate Will Do

• Influencer Strategy & Campaign Execution: Lead influencer marketing strategy across Uber and Uber Eats campaigns, including creator briefs, talent strategy, platform approach, content formats, paid amplification plans, and measurement frameworks. Ensure influencer work is native to each platform, culturally relevant, brand-safe, and aligned with broader integrated marketing objectives.
• Creative Management: Work directly with agencies and internal teams to oversee influencer identification, vetting, outreach, contracting, onboarding, content review, approvals, posting logistics, and performance recap processes. Build a roster of creators across tiers, communities, verticals, and platforms who can authentically represent Uber and Uber Eats.
• Agency Management: Manage influencer agencies to deliver breakthrough creator-led work. Ensure partners are operating against clear briefs, timelines, budgets, deliverables, and performance expectations.
• Creative Development & Content Excellence: Partner with creators, agencies, and internal teams to develop content that feels native, entertaining, credible, and effective. Push for a high creative bar while balancing authenticity, platform behavior, brand safety, and business priorities.
• Paid, Organic & Earned: Develop influencer programs that connect paid social, organic social, earned media, and creator-led storytelling. Partner with Media and Global Social teams to determine which influencer assets should be amplified, repurposed, whitelisted, or integrated into broader media plans.
• Platform & Creator Ecosystem Expertise: Stay at the forefront of creator trends, platform updates, cultural moments, emerging formats, and influencer best practices. Build relationships with key platform partners and creator ecosystem partners to identify first-to-market opportunities, testing plans, and optimization strategies.
• Measurement, Optimization & Reporting: Work with Data Science, Research & Insights, Media, and agency partners to define and execute an influencer measurement framework. Analyze campaign performance, identify actionable insights, and socialize learnings to improve future programs.
• Budget & Rights Management: Own and manage influencer campaign budgets, including creator fees, production costs, agency fees, media amplification and usage rights. Partner closely with Marketing Operations, Finance, Legal, and Business Affairs to keep work on budget and compliant.

Basic Qualifications

• 5+ years of experience in influencer marketing, creator marketing, social media marketing, consumer marketing, brand marketing, or related fields at a recognized consumer brand or agency.
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
• Deep understanding of how brands should use influencers and platform specific nuances

Preferred Qualifications

• Proven track record of delivering breakthrough influencer campaigns that drive brand impact, cultural relevance, and measurable business outcomes.
• Experience leading end-to-end influencer marketing programs within large-scale Integrated Marketing Campaigns.
• Strong understanding of how influencer content can support paid social, organic social, earned media, performance marketing, and brand storytelling.
• Experience developing creator briefs, talent strategies, content review processes, and campaign playbooks.
• Strong instinct for culture, social trends, internet behavior, and how brands can credibly participate without compromising brand safety or values.
• Deep understanding of how paid and organic content and strategies work together
• Experience in influencer content creation
• Consumer obsessed, with a drive to understand audience behavior, creator credibility, and how Uber's products meet consumer needs.
• Strong data and analytical skills, with the ability to interpret influencer performance data and identify opportunities for optimization.
• Experience working directly with and managing external creative and media agencies
• Consumer obsessed, with a drive to continuously learn more about our core
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
• Strong collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.