Head of Growth Marketing Strategy, Americas
Uber Eats
New York, New York
Posted 2 weeks ago
Qualifications
Education
Bachelor's degree in Marketing or equivalent experience.
Responsibilities
Primary Duties
- Architect the overarching growth strategy for the Americas, ensuring regional initiatives align with Uber's global Mobility and Delivery objectives.
- Funnel Optimization: Own the end-to-end growth funnel, identifying levers to accelerate user acquisition, retention, and frequency across diverse markets.
- Integrated Planning: In partnership with Regional Marketing Ops drive annual and ongoing regional planning cycles, translating high-level business goals into actionable, scalable marketing workstreams across the regions.
- Serve as the primary liaison between Brand and Performance teams to ensure a unified 'Full Funnel' approach where creative excellence meets data-driven execution.
- Partner with Regional Marketing Ops and General Managers to align marketing spend with operational realities (e.g., driver supply, courier density, and local marketplace health).
- Utilize data-driven insights to pivot strategies in real-time, responding to competitive threats or emerging market opportunities.
- Synthesize complex growth metrics into compelling narratives for the Americas leadership team, providing clear recommendations for investment and resource allocation.
- Empower and guide a dedicated team, fostering a culture of accountability to consistently exceed performance benchmarks.
Experience Requirements
Required
10+ years experience in marketing, specifically in building multi-channel and cross-channel digital strategies.
10 years of experience
Full Job Description
Head Of Growth Marketing Strategy, Americas
Marketing in New York, New York - Full Time
About the Role
We are seeking a visionary, high-velocity leader to serve as the Head of Growth Strategy for the Americas. This is more than a marketing role; you are the "connective tissue" between global strategy and regional execution. Positioned at the intersection of Brand and Performance, you will orchestrate the end-to-end growth funnel to supercharge Uber's Mobility and Delivery businesses across the region.
This role requires a unique blend of strategic vision, analytical rigor, cross-functional leadership, and executive communication skills. Partnering directly with the Regional Head of Marketing and Regional General Managers, you will evolve our marketing engine to perfectly balance brand equity with performance-driven outcomes. It's a high-visibility, high-impact position for someone who is ready to drive the next phase of our regional growth and expansion.
What You'll Do
Basic Qualifications
Preferred Qualifications
Marketing in New York, New York - Full Time
About the Role
We are seeking a visionary, high-velocity leader to serve as the Head of Growth Strategy for the Americas. This is more than a marketing role; you are the "connective tissue" between global strategy and regional execution. Positioned at the intersection of Brand and Performance, you will orchestrate the end-to-end growth funnel to supercharge Uber's Mobility and Delivery businesses across the region.
This role requires a unique blend of strategic vision, analytical rigor, cross-functional leadership, and executive communication skills. Partnering directly with the Regional Head of Marketing and Regional General Managers, you will evolve our marketing engine to perfectly balance brand equity with performance-driven outcomes. It's a high-visibility, high-impact position for someone who is ready to drive the next phase of our regional growth and expansion.
What You'll Do
- Architect the overarching growth strategy for the Americas, ensuring regional initiatives align with Uber's global Mobility and Delivery objectives.
- Funnel Optimization: Own the end-to-end growth funnel, identifying levers to accelerate user acquisition, retention, and frequency across diverse markets.
- Integrated Planning: In partnership with Regional Marketing Ops drive annual and ongoing regional planning cycles, translating high-level business goals into actionable, scalable marketing workstreams across the regions.
- Serve as the primary liaison between Brand and Performance teams to ensure a unified "Full Funnel" approach where creative excellence meets data-driven execution.
- Partner with Regional Marketing Ops and General Managers to align marketing spend with operational realities (e.g., driver supply, courier density, and local marketplace health).
- Utilize data-driven insights to pivot strategies in real-time, responding to competitive threats or emerging market opportunities.
- Synthesize complex growth metrics into compelling narratives for the Americas leadership team, providing clear recommendations for investment and resource allocation.
- Empower and guide a dedicated team, fostering a culture of accountability to consistently exceed performance benchmarks.
Basic Qualifications
- 10+ years experience in marketing, specifically in building multi-channel and cross-channel digital strategies.
- Bachelor's degree in Marketing or equivalent experience.
- High business acumen with a solid analytical mindset.
- Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making.
- Strong stakeholder management skills and comfortable working in a matrixed organization.
- Clear, concise communication skills.
Preferred Qualifications
- People management experience.
- Strong presenter with the ability to narrate strategic vision and performance of your projects clearly.
- A proactive, entrepreneurial approach where you actively seek opportunities that maximize business growth impact.
- Ability to promptly establish and communicate priorities with a passion for creating structure and overcoming organizational inertia.
- Ability to drive multiple projects at the same time to on-time completion.
- Ability to move fast, adapt, and thrive in a dynamic environment where you derive priorities, requirements, and goals from company context.
- Good interpersonal skills: experience managing successfully with diverse cross-functional teams and stakeholders.
- Good organizational skills & attention to detail, a high sense of urgency, initiative, & proactive planning.
- Critical thinker who is able to solve business problems and communicate solutions in an engaging way to cross-functional teams.
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
- Experience in high-paced globally distributed organizations.
- In-house Marketing experience, ideally at a tech company, preferred.
How to Apply
Uber Eats
About
Founded in 2014, Uber Eats connects customers with local restaurants for food delivery. Careers include delivery drivers, operations, and tech roles. Fun fact: Uber Eats allows users to pre-schedule o...
$159
/ hour
Uber Eats pays $159 for Marketing Director in New York, New York, with most salaries ranging from $139 to $193. Pay can vary based on role, experience, and local cost of living.
Median
$159
Low
$139
High
$193
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