Performance Marketing Manager, SEM + Shopping

We're looking for a proactive, self-driven SEM + Shopping Manager to support and grow our global paid search and shopping programs. This role requires someone who is not only analytically sharp but also takes ownership of their work, moves initiatives forward independently, and doesn't require heavy oversight to execute with excellence.

You'll be a key contributor to the development and optimization of SEM and Shopping campaigns across platforms like Google Ads and Microsoft Ads. Working cross-functionally with teams in creative, analytics, and product you'll help ensure our digital strategy is aligned with business goals.

What You'll Do

• Independently manage and optimize SEM and Shopping campaigns, ensuring continuous performance improvements across Google Ads, Bing Ads, and Merchant Center.
• Execute keyword research, A/B testing for ad copy, bidding strategy adjustments, and budget pacing with minimal handholding.
• Monitor, analyze, and report on key campaign metrics (e.g., ROAS, CPA, CTR, CVR), flagging performance risks or opportunities proactively.
• Audit product feeds regularly and identify enhancements to drive Shopping campaign success.
• Stay current on SEM industry trends, algorithm changes, and platform updates, bringing new ideas to the table regularly.
• Assist with monthly/ weekly/ quarterly performance reporting and competitive benchmarking.

Basic Qualifications

• 3+ years of hands-on experience running and optimizing paid search and Shopping campaigns.
• Bachelor's degree in associated field

Preferred Qualifications

• Strong command of Google Ads (Search + Shopping), Ads Editor and Google Merchant Center.
• Demonstrated ability to manage projects and campaigns independently with minimal oversight.
• Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction.
• Highly organized with strong attention to detail, and a bias for action.
• Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred. (Agency experience is also welcome.)
• Experience supporting global campaigns
• Advanced Shopping campaign and feed management.

For New York, NY-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.